Trust signals that actually move local enquiries

Published on 2026-10-01

Quick answer: Show real accreditations, a named person, a real address and recent reviews next to the first call to action.

Trust is specific. Vague badges do nothing. This guide is written for businesses in the UK and Kent, London and Surrey.

Badges

Only logos you can legally use. Link to the register.

People

A name and a face beats Our team of experts.

Policies

Guarantees in one sentence. Short privacy. Clear VAT status.

Us

Built into £150 sites. Talk to Local Business Website Design.

Frequently asked questions

Are trust badges a ranking factor?

They convert. Rankings come from relevance and prominence.

Stock faces?

Avoid. They reduce trust.

Video?

A 30-second intro helps. Compress it.