Opening hours: schema, Google and the front door

Published on 2026-09-23

Quick answer: Publish hours in plain English, in schema, and on Google. Update bank holidays the same day.

Wrong hours are a trust killer and a local ranking leak. This guide is written for businesses in the UK and Kent, London and Surrey.

One source of truth

The website footer should match the profile. Schema should match both.

Holidays

Special hours on Google. A banner on the site. Do not leave Christmas dates up in February.

24/7 claims

Only if you answer. False 24/7 wrecks reviews.

Us

Local sites from £150. Update yours.

Frequently asked questions

Do hours affect rank?

They affect conversions immediately and prominence over time.

Split hours for call-out?

Show standard hours, then explain emergency cover in a sentence.

Multiple locations?

One profile per premises. Do not merge.