“Near me” searches and what your website must say
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Quick answer: Do not write near me on every page. Put a real address, service area, map and town names in natural copy.
Near me is a query type, not a keyword to stuff. This guide is written for businesses in the UK and Kent, London and Surrey.
How near me works
Google uses the phone location plus prominence. Stuffing the phrase looks amateur.
On the page
Town, landmarks, travel time, parking. Useful to humans.
Profile
Service area and categories do the heavy lifting.
Us
Local copy from Local Business Website Design.
Frequently asked questions
Should I target near me in the title?
No. Target the service and town.
Does a map widget help?
It helps humans. NAP and GBP help Google.
Multiple service towns?
Name them. Make pages only if unique.